Marketing for premaster Study guides, Class notes & Summaries

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Summary of Papers Crucial for Consumer Behavior Exam
  • Summary of Papers Crucial for Consumer Behavior Exam

  • Summary • 15 pages • 2021
  • This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University) Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
  • Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)

  • Summary • 97 pages • 2020
  • This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
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Summary Business Research Techniques - all 12 chapters of the book ("Research methods for business") Summary Business Research Techniques - all 12 chapters of the book ("Research methods for business")
  • Summary Business Research Techniques - all 12 chapters of the book ("Research methods for business")

  • Summary • 44 pages • 2021
  • Summary of the following chapters from the book "Research Methods for Business: A Skill-building Approach" (Roger Bougie, Uma Sekaran - 5552): 1, 2, 3, 5, 6, 11, 12, 13, 9, 10, 7, and 8. I received an 8.5 for the exam by using this summary.
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Full summary of every paper from Digital Marketing and Metrics
  • Full summary of every paper from Digital Marketing and Metrics

  • Summary • 39 pages • 2021
  • Available in package deal
  • This is a full summary of all the 21 paper from the Digital Marketing and Metrics course from the Premaster Marketing at the VU Amsterdam. These papers are essential for the course.
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Marketing for Pre-Master - 328052-B-6 - FULL course summary - Minor Marketing Management - Tilburg University
  • Marketing for Pre-Master - 328052-B-6 - FULL course summary - Minor Marketing Management - Tilburg University

  • Summary • 74 pages • 2023
  • Marketing for Pre-Master - -B-6 - FULL course summary - Minor Marketing Management - Tilburg University Includes all lectures given.
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Marketing Management 2020 - 2021 - Article Summaries (Grade 9,1)
  • Marketing Management 2020 - 2021 - Article Summaries (Grade 9,1)

  • Summary • 34 pages • 2020
  • Summary of all 10 Marketing Management articles for the Premaster Business Administration at the University of Amsterdam.
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Summary Marketing for Premaster Summary Marketing for Premaster
  • Summary Marketing for Premaster

  • Summary • 114 pages • 2020
  • Summary for the course Marketing for Premaster. The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition (Chapter 1 t/m 14) in combination with the lecture powerpoints and notes. Written in English.
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